The initial public offering of Honasa Consumer, parent company of beauty and personal care brand Mamaearth, was subscribed 0.13 times, or 13%, on the first day of subscription.
The demand for the Rs1,701 crore-IPO was led by the portion reserved for employees, which was subscribed 1.98 times, followed by demand from retail individual investors, subscribing 0.34 times, or 34%. The portion of qualified institutional buyers was subscribed 0.10 times, or 10%, and that of non-institutional investors was subscribed 0.03 times, or 3%.
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